Clever Devices That Generate Profit Online

July 5, 2010 by · 2 Comments 

Date: Tuesday, July 20, 2010
Place: 2F Wesley Center, 6-10-11 Minami Aoyama; a map is here.

Our last Combo Plate for the summer features two presenters well versed in the arcane arts of online business. Tech master Lem Fugitt, who runs a highly rated YouTube channel and an equally popular blog about robots, will tell us how the iPad has changed his professional life and bank balance for the better. Our second speaker, James B. Allen, has been making a living off online ventures for years, and recently released two iPhone apps through his intriguingly named Bikini Sushi website. He’ll reveal insider tips, tricks and techniques that will help you generate passive income online and pump up the volume on your business and pet projects.

So come to our stylish new venue, the Wesley Center, meet some amazing people, sample our tasty July Combo Plate, and enjoy an equally mouth-watering obento from To the Moon and Back Catering!

Combination Plate #1

The iPad—Passing Fad or Mighty Portent?

Whether you’re an enthusiastic early adopter of tech, a battle-scarred IT skeptic or a confirmed Luddite, you can’t ignore the enormous buzz and debate surrounding the debut of Apple’s iPad. With over three million sold within months, the iPad clearly appeals to more than just Apple fanboys, fangirls and ubergeeks. So why has this device suddenly become a “must-have” personal appliance for so many? Is the iPad only a passing fad, or does it embody a major shift in the way we live and work?

Lem Fugitt will not only tell us what he thinks, he’ll show us how he has integrated the iPad into all aspects of his professional and personal life, and how Apple’s device has boosted his productivity, content creation, income, and quality of life.

About Lem: Lem arrived at Narita in September 1982 to install CAD/CAM (computer aided design/manufacturing) systems at a Japanese factory. After running McDonnell Douglas’s computer business in Asia and marketing at Sun Microsystems in Japan, he took over Seiko Instruments’ printer business for North America.

Lem returned to Japan in 1999 to run global strategic planning for Seiko Instruments. He later went independent, establishing a consulting business that serves major Japanese and foreign corporate clients. A prolific writer, he contributes regular feature articles to ROBOT and other technology publications and produces Robots Dreams, a popular blog that attracts 100,000 unique visitors every month.

Combination Plate #2

Revving Up Your Own Online Revenue Machine

James B. Allen calls himself an “Internet lifestyle evangelist,” and he’s been a living example of how it’s done for the past seven years. James will be discussing various models for creating income online based on his own online ventures. James calls these his “STORMs”—Simple-To-Operate Revenue Machines. He will reveal what these systems are and how he sets them up, with a focus on how you can monetize your own content.

About James: James has been making his living online through a combination of website creation, direct response copywriting, affiliate marketing and online educational courseware development. He focuses on search engine optimization and social media engagement that generate conversions and increase profits, and teaches these skills at international seminars and workshops to help others tap into the power of online marketing. James lives in Chiba and runs Genki Marketing, his online venture incubator.

We’re looking forward to seeing you on July 20, and are hoping you will find some new ways to increase your own income online!

Feel free to give us a call if you have trouble finding the new space: 090-2451-069

The Media Tectonics Team


Date: Tuesday, July 20, 2010
Time: 6:30 p.m. – dinner and networking (catered by To the Moon & Back); 7 p.m. – seminar begins
Location: Wesley Center, 2F, 6-10-11 Minami-Aoyama
Cost: 3,500 yen (prepaid, by June 18); 4,500 yen at the door

Be sure to take advantage of the prepayment discount, and let us know you’re coming so we can be kind to the environment with an accurate food order!

RSVP by sending an email here, and transferring funds to:

Resona Bank
Shibuya Branch: 473
Account Type: Futsu
Account Number: 1804222
Account Name: 4M Associates

Or pay via Paypal:


Community News & Updates

We have some incredibly talented members in our Media Tectonics community, so we’ve set aside this space for you to let us know what you’re up to or to keep you informed about what’s going on around our exciting city of Tokyo. Send submissions well in advance of your event, and we’ll do our best to promote it for you here. Contact Cindy at


A dynamic bilingual 2-day workshop, designed to unleash the rebel-fashionista inside of you.

Always been interested in Fashion? Secret passion for Photography ? Want to know what it is like to be a Model ? Here is your chance to get to know how the industry REALLY works. Learn from people INSIDE the industry, working on the highest level.

“I’ve had numerous requests from aspiring photographers and models to help them get started in the industry. Therefore, I am very pleased to present this intensive course on how things are really working in the Fashion biz. Everything I teach, I use in my own work and it has helped me to build a solid career.”
— Marc Albert

Date: Saturday-Sunday August 7-8, 2010
Time: 10.00 am.- 17.00 pm.
Venue: Wesley Center, Minami Aoyama, Tokyo.
Fee: 38.000 yen for both days; 20.000 yen for a single day
Maximum participants: 25 per day (We will need a minimum attendance of 10 participants per day)

RSVP REQUIRED ! For RESERVATIONS please contact Marc at:

About Marc Albert:
Fashion and Celebrity photographer Marc Albert was born in Amsterdam, The Netherlands, and graduated in Advertising at the Nimeto School of Arts, Utrecht. Following a brief career as an assistant Art-Director at the Dutch advertising giant: FHV/BBDO,
Marc traveled the world for years as a Fashion model, before giving way to a longtime passion: “Communicating Through Images.”

Since 2000 he has done an array of high-profile assignments, including magazines such as Harpers Bazaar, Fader, Versatille, Glamorous, Navi, Cover, Men`s Joker, Sense, VIVI, and has shot a variety of International A-list celebrities: Beyonce Knowles, Jennifer Lopez, Avril Lavigne, Niki Hilton as well as the Japanese mega-stars B`Z (CD-Jacket), and Bonnie Pink.

The interesting thing about Marc`s career is that he has actually been on both sides of the camera, undoubtedly helping him to direct his “subjects” like no other …

About Lisa Lynn Holmes:
Born to a Canadian father and Japanese mother, Lisa has had an outstanding career as a Fashion-Model. At the tender age of 14, she was already scouted by a local model agency, and things excelled quickly when she landed a contract by one of Tokyo`s top-agencies, when she was just 17. From there, Lisa went on to become an established International model, working for big Cosmetics manufacturers gracing her beauty, and in campaigns and major Fashion brands like Wacoal. Lisa was also featured in the “Firefly” music-video by the Canadian band Delirium, which was nominated for best video at the Canadian Music Awards. Her extensive career has brought her the industry-knowledge most people can only dream of. Currently Lisa is represented by Agence Presse in Tokyo.

For more details, visit the official website at Marc Albert Photo.


In my talk to Media Tectonics last month, I mentioned Smashwords as a good way of getting your ebooks out there. Recent events have done nothing to change my opinion of them.

I uploaded a Word file of the final version of At the Sharpe End, after reading through the formatting guide carefully (I’d already done it for Beneath Gray Skies, but it changes a little from time to time, so I thought it was time to read it again). It went through on the first try, so I’d obviously done everything right. It’s also worth mentioning that the Smashwords documentation is obviously not written by a computer geek, but by an ordinary person, and even non-techies should find it easy enough to get on with.

A few days later, I was having lunch with Cindy and a friend who owns both an iPad and a US iTunes account. Just for fun, I wanted to see my first book in the iBooks store, but to my surprise, when I searched for my name, the book I’d uploaded just three or four days previously was also there. It’s not in all the iBooks stores yet – for some reason that takes a little time to happen – maybe three weeks from the US store stocking, it seems.

Kindle is a different matter. Amazon being Amazon, everything has to be done their way (Amazon’s reputation is one of bullying publishers to accept their way of doing things). There is a Kindle version of Beneath Gray Skies and another of At the Sharpe End, but they’re not on the Amazon Kindle store. According to Mark Coker, who runs Smashwords, negotiations are proceeding. In the meantime, if you want the Kindle versions, go to Beneath Gray Skies and At the Sharpe End , both on Smashwords, and download from there (one purchase of the book allows you to download in all formats).

There’s a coupon code generator as part of the Smashwords service, which allows you to give discounts to selected people – Media Tectonics readers can quote TP95J and download in all formats for $3.99 instead of $5.99 (expires end of July 2010).

The only thing that Smashwords does not do well is creating PDFs – since the Word file needed is “lowest common denominator.” the resulting PDF looks like … a Word file (i.e., pretty horrible). Bearing that in mind, I am accepting PayPal (somehow I seem to be accepted as a merchant, so the customer-to-customer PayPal prohibition within Japan isn’t applicable) on my site for At the Sharpe End. You can pay the full price of $5.99 or quote the coupon code for $3.99 or, if you’ve already bought the book from Smashwords, quote a couple of magic words to me (see the site at and I’ll send you the “pretty” PDF for free.

But all of this, though it looks reasonably impressive, is much easier than you might think, thanks to Smashwords.

About Cindy Mullins
Cindy Mullins has loved books and languages ever since her mom began dropping her off on Saturdays for “Story Hour” at the Carnegie-built library of the small southern U.S. town she grew up in. She came to Tokyo in 1985 to study Japanese, taught English for a time on Shikoku Island, and still calls Japan home. A respected member of Japan’s publishing industry for over two decades, Cindy has done everything from producing and running magazines and journals to acquiring titles for major publishers like Charles E. Tuttle and John Wiley & Sons and shepherding them into print.


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